Segmentation that makes every message personal
Group your customers by behavior, purchase history, location, and engagement. Deliver the right message to the right audience — and watch your conversions climb.
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Dynamic Groups
Segments update automatically as customer data changes. No manual work — your lists are always fresh and accurate.
Real-Time Sync
Segments are alive — as new customers match your rules, they're added to the group instantly. No manual updates, no stale lists.
Segment Insights
See the size, growth, and performance of each segment. Understand which groups drive the most revenue and engagement.
Group customers by what they do
Create segments based on real actions — products viewed, categories browsed, emails opened, links clicked, and orders placed. Target customers based on intent, not just demographics.
Group Your Customers by What Matters
By Activity
Group customers by page views, email clicks, or checkout step views. Understand engagement levels and act on real-time signals.
By Behavior
Segment based on actions like leaving reviews, making purchases, requesting returns, or adding items to cart.
By Attributes
Filter customers by creation date, account status, email opt-in, or marketing permissions to build precise audiences.
Segments that grow themselves
Define your rules once — and watch your segments fill up in real time. As new customers sign up, place orders, or match your criteria, they're automatically added to the right group. No imports, no manual updates, no stale data.
One segment, endless possibilities
Build a segment once and use it across your entire marketing stack. Target broadcasts, trigger automations, apply discounts — all from the same customer group. No duplicate lists, no manual syncing.
Explore Marketing Tools
Broadcasts
Send targeted email and SMS campaigns to the right audience at the right time.
Automations
Build automated workflows that engage customers at every stage of their journey.
Popups
Capture leads and drive conversions with smart, targeted popups on your store.
Frequently asked questions
What is customer segmentation?
Customer segmentation is the process of dividing your customers into groups based on shared characteristics — like purchase behavior, location, engagement level, or custom tags. This lets you send more relevant messages and offers to each group.
How do dynamic segments work?
Dynamic segments automatically update as customer data changes. When a customer meets the segment criteria, they are added. When they no longer match, they are removed. You define the rules once and the segment stays current.
What filters can I use to create segments?
You can filter by order count, total spent, last order date, signup date, location, email open/click activity, tags, product or collection purchased, discount usage, and many more. Combine filters with AND/OR logic for precise targeting.
Can I use segments in campaigns and automations?
Yes. Segments work across the entire Nevuto platform — use them to target email campaigns, SMS broadcasts, automation triggers, popup displays, and discount rules. One segment definition, used everywhere.